Covers Philanthropy & Corporate Social Responsibility in the Indian sub-continent
Friday, June 19, 2009
Events that Fundraise Year after Year
One event that has proved to be a real cash cow for the cause of children is CRY Cadence Corporate Citizenship Challenge.
Started 10 years back, the event was born out of a failed fundraising event. Around 11 years back Cadence had supported a quiz for school students being organised by volunteers of CRY. Although, the event called FACT School Quiz, witnessed sleek quiz mastery by Roshan Abbas, not much money came out of it.
With all credit due to the Cadence team, instead of being miffed about the failed event, they popped up the idea of a Corporate Cricket Challenge to raise funds.
The idea appeared queer, but worth testing. The journey to the launch event was not easy as the dozen teams that played in year one were hard to come by.
But soon things fell in place and rest as it is said is history.Although, I was associated from year one to four, but always kept tab on the event as it attained great heights.
Click on the link below to know more. An interesting concept to adopt and an interesting lesson too. Do not despair if your fundraising event fails, there may be success lurking in the corner.
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