Thursday, October 2, 2008

Fundraisers of India Decide to Unite

Some good news in the world of Indian fundraising. A group of fundraisers in India have decided to unite. The idea is to help grow the sector as a whole.

The genesis of the forum was at the "India Direct Marketing Fundraising Round table" recently held in Delhi. The fundraising icon Mal Warwick was visiting India and volunteered to help crystallise this.Mal facilitated the round table that was organised by Resource Alliance India.

The prime objective of the Round table was to build capacities of Direct Marketing fundraising non-profits in India. The Round table saw fundraisers from leading non-profits like CRY, Can Kids, Deepalaya,GreenPeace, HelpAge India, Meenakshi Mission Hospital, UNICEF, WWF India and World Vision in attendance. Direxions a leading Direct Marketing Agency and Syrex the leaders in telephone based fundraising also represented fundraising consultants fraternity.

During the sessions common challenges of non-delivery of mailers, bad lists etc. came to the fore very often. The participants felt that it was the time when everyone needed to come together, to take these issues collectively with the parties concerned.

The first signs of activity can be seen on the blog of the forum

I wish the Forum all the best and hope it goes on to take up sectoral issues effectively and efficiently or in other words with great response rate and ROI :)

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